# Creative, measurable influencer marketing campaigns on Instagram and TikTok. Amagency Digital Marketing plans and runs influencer marketing campaigns for brands: we choose the creators, handle contracts and native content for Instagram, TikTok and YouTube, coordinate seeding and events, and measure the results. One team, from brief to report. ## Services - **Digital and social strategy**: Goals, channels and measurable KPIs, agreed at the start. - **Influencer marketing campaigns**: Creator selection, negotiation, creative direction and a final report. - **Influencer seeding**: Products sent to hand-picked creators, at scale if needed. - **Social media management**: Editorial plan, content, publishing and day-to-day channel management. - **Native content**: Formats for Instagram, TikTok and YouTube, organic and paid. - **Events and activations**: Creators and talent at store openings, launches and events such as Fashion Week. ## How we work 1. **Brief**: Goals, audience, platforms, timings and the KPIs to measure. 2. **Creators**: The best-fit profiles, from our roster, the Friends of AMA network or the wider market. 3. **Contracts**: Written agreements covering content, usage rights, channels and exclusivity. 4. **Production**: Briefs and scripts for creators, product shipping and shoots. 5. **Publishing**: The brand signs off; we coordinate posting, captions and ad disclosure tags. 6. **Report**: Insights, results against KPIs and a full content archive. ## Industries https://amagency.eu/en/industries/ ## Case studies ### The Bridge — Influencer marketing and events - Goal: Make the most of the brand’s biggest moments of the year, such as store openings and Fashion Week events. - What we did: Every activation starts with a careful selection of creators and talent who fit the brand’s positioning, backed by creative and logistical coordination so that everything runs flawlessly. - The numbers: 12 creators and talent involved, 3 events, from store openings to Fashion Week, 180 pieces of content published, 2.4 million impressions - Result: This joined-up approach produced a large volume of high-quality content, helping raise the brand’s visibility and delivering tangible gains in brand awareness. - https://amagency.eu/en/digital-marketing/the-bridge/ - Related guides: [How influencer agencies and talent managers work](https://amagency.eu/en/guides/how-influencer-agencies-work/) ### Dolce & Gabbana Beauty — Large-scale seeding - Goal: Maximise brand visibility by engaging a broad network of hand-picked creators. - What we did: Each wave involves coordinating around 500 creators, and we manage the whole project end to end: scouting and selecting the creators who best match the brand’s values, coordinating shipments, then the final report and an archive of the content produced. We ask creators who post to disclose the product they received (for example, “prodotto inviato da Dolce & Gabbana Beauty”, product sent by Dolce & Gabbana Beauty). - The numbers: 500 creators per wave, 4 waves a year, 1,200 pieces of content, 8.5 million total reach - Result: A structured process that streamlines every stage of the activation, tracks performance throughout and keeps execution consistently high-quality. - https://amagency.eu/en/digital-marketing/dolce-gabbana-beauty/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/) ### Bicocca Village — Social media management - Goal: Showcase what’s happening at Bicocca Village – events, promotions and initiatives – with engaging, regular content. - What we did: Our partnership with Svicom covers social content production and management for the shopping centres the group runs across Italy. For Bicocca Village, we create photo and video content that showcases life at the centre, covering its events, promotions and initiatives with engaging, regular posts. Each project is managed hands-on throughout, with quick turnaround, editorial coordination and consistently high standards. - The numbers: 20 pieces of content a month, +35% follower growth in 12 months, 1.1 million annual reach - Result: Consistent, lively communication that helps raise the centre’s profile and build engagement with its local audience. - https://amagency.eu/en/digital-marketing/bicocca-village/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/) ### Oakley — Product launch with creators and ads - Goal: Highlight the innovation behind the product created by Oakley and Meta and strengthen its market positioning. - What we did: We selected and brought on board a team of creators and experts who fit the values of both brands, and coordinated the editorial strategy and the organic and paid posts to amplify the message. - The numbers: 15 creators and experts, 6.2 million impressions, 5.8% average engagement rate, +40% above target - Result: The campaign beat its targets, performing particularly well on impressions and engagement rate. - https://amagency.eu/en/digital-marketing/oakley/ - Related guides: [Influencer campaign costs: what drives the price](https://amagency.eu/en/guides/influencer-campaign-costs/) ### Mondo Convenienza — TikTok strategy and always-on creators - Goal: Strengthen the brand’s presence on social platforms and grow community engagement. - What we did: The project covers creative formats, the editorial plan and ongoing content management, helping to grow the fanbase and engagement. Alongside this, we plan and coordinate influencer marketing campaigns with hand-picked brand ambassadors, bringing organic and paid activity together in a single strategy. - The numbers: 3 TikTok posts a week, +120,000 new followers, 25 million views - Result: An approach that helps raise the brand’s visibility and delivers tangible results in conversions and performance. - https://amagency.eu/en/digital-marketing/mondo-convenienza/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/), [Influencer campaign costs: what drives the price](https://amagency.eu/en/guides/influencer-campaign-costs/) ### Franciacorta Designer Village — Creators for new collections - Goal: Showcase Franciacorta Designer Village, its services and the surrounding area, capturing the visitor experience in an authentic, engaging way. - What we did: Activations focus on two key moments in the year: the launch of the Spring/Summer and Autumn/Winter collections. For each campaign we carefully select creators who match the brand’s target audience and coordinate the whole project, from defining the profiles to running the collaborations day to day. - The numbers: 3 creators in the latest wave, 2 campaigns a year, 900,000 impressions - Result: Three creators took part in the latest wave, raising the Village’s profile with content that showcased what it offers and what makes it distinctive. - https://amagency.eu/en/digital-marketing/franciacorta-designer-village/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/) ### Centro Palladio — Social content for the centre - Goal: Showcase what’s happening at Centro Palladio – events, promotions and initiatives – with engaging, regular content. - What we did: Our partnership with Svicom covers social content production and management for the shopping centres the group runs across Italy. For Centro Palladio, we create photo and video content that showcases life at the centre, covering its events, promotions and initiatives with engaging, regular posts. Each project is managed hands-on throughout, with quick turnaround, editorial coordination and consistently high standards. - The numbers: 16 pieces of content a month, +28% engagement, 650,000 annual reach - Result: Consistent, lively communication that helps raise the centre’s profile and build engagement with its local audience. - https://amagency.eu/en/digital-marketing/centro-palladio/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/) ### Palmanova Designer Village — Local influencers - Goal: Promote Palmanova Designer Village’s Premium Days, when stores across the Village offer exclusive discounts, and drive visits during the promotion. - What we did: We brought on board two local influencers, chosen for their connection with the area and the campaign’s target audience, and managed every stage, from defining the profiles to running the collaborations day to day. - The numbers: 2 local influencers, 24 pieces of content, 480,000 impressions - Result: Every stage was managed to maximise the campaign’s visibility and showcase what the Village has to offer through authentic, engaging content. - https://amagency.eu/en/digital-marketing/palmanova-designer-village/ - Related guides: [How to choose an influencer marketing agency](https://amagency.eu/en/guides/how-to-choose-an-influencer-marketing-agency/), [Influencer campaign costs: what drives the price](https://amagency.eu/en/guides/influencer-campaign-costs/) ## Frequently asked questions ### What’s the difference between influencer seeding and an influencer marketing campaign? Seeding means sending products to a network of creators, with no obligation to post, to generate spontaneous content at scale. If a creator does talk about the product, the post still has to be disclosed (for example, “prodotto inviato da…”, product sent by…). A campaign involves agreed collaborations with selected creators, with set content, timings and goals. ### Which industries do you work with? Fashion, beauty, luxury, food, home furnishings, tech and retail, including outlets and shopping centres. Our projects include The Bridge, Dolce & Gabbana Beauty, Oakley and Mondo Convenienza. ### How do you measure a campaign’s results? We agree the KPIs at the start, such as impressions, reach, engagement rate and number of pieces of content. When the campaign ends, we deliver a report with the results and an archive of the content. ### Do you manage brands’ social channels too? Yes: strategy, editorial plan, photo and video content and day-to-day channel management, as we do for the Svicom group’s shopping centres, including Bicocca Village and Centro Palladio. ### If you have your own talent roster, can you be impartial when choosing creators? We choose creators based on the brand’s goals and audience, not on whether they are on our roster: they may come from our roster, the Friends of AMA network or the wider market. ### What should an influencer contract include? A good contract sets out who the parties are, what content is to be posted, on which channels and by when, how it is approved before going live, the fee and payment terms, usage rights (channels, duration, use in advertising), permission to use the creator’s image and name, any exclusivity, the obligation to label the content as advertising and what happens if either party fails to deliver. At Amagency, contracts are handled in-house and every agreement is checked before signing. The ad disclosure rules set by AGCOM (Italy’s communications regulator) are covered in our guide “AGCOM influencer rules in Italy: brand and creator duties”. Every contract needs tailoring to the case in hand. Read the guide: [AGCOM influencer rules in Italy: brand and creator duties](https://amagency.eu/en/guides/agcom-influencer-rules-italy/) ### How much does an influencer cost? There’s no rate card: the fee depends on the creator’s community, the format, the number of pieces of content, usage rights and any exclusivity, which is why we price every quote around the project. Each cost item is explained in our guide “Influencer campaign costs: what drives the price”. Read the guide: [Influencer campaign costs: what drives the price](https://amagency.eu/en/guides/influencer-campaign-costs/) ### How much does an influencer marketing campaign cost? It mainly depends on how many creators are involved and how much work goes on around the content, from strategy to the final report. Tell us your goal and a rough budget in the quote request and we’ll suggest the best mix. What to compare between two quotes is covered in our guide “Influencer campaign costs: what drives the price”. Read the guide: [Influencer campaign costs: what drives the price](https://amagency.eu/en/guides/influencer-campaign-costs/)