# One team for brands and creators.

Amagency is a boutique influencer marketing and talent management agency in Milan, founded in 2020 by Amalia Mariotti: dedicated talent managers, an in-house legal team for contracts and compliance, and tailored projects from first idea to final report.

The agency has two divisions that work together: Amagency Talent Management, which represents and grows creators on Instagram and TikTok, and Amagency Digital Marketing, which plans and runs social campaigns for brands. That means one team takes a project from first idea to final report.

- Amagency S.r.l., Via Emilio Morosini, 32, 20135 Milano
- VAT no. 11886140968 · info@amagency.eu · Phone +39 02 2630 5416
- Founded in 2020 by Amalia Mariotti
- 25 talent · 220 clients (21 October 2026)
- over 12 million views generated (estimate) · over 1.8 million followers across our talent · over 1,600 creator–brand collaborations · over 190 creators involved in our campaigns · over 3,200 pieces of content published (estimate) · 2.2% typical engagement rate of our talent (estimate) (21 October 2026): https://amagency.eu/en/amagency-in-numbers/

## Our founder

Amalia Mariotti founded Amagency in Milan in 2020 with one aim: to bring a professional, strategic approach to influencer marketing, shaped around each brand and each creator. Today she leads the agency as CEO.

## The team

- [Amalia Mariotti](https://amagency.eu/en/about-us/amalia-mariotti/), Founder & CEO (amalia.mariotti@amagency.eu): Amalia Mariotti founded Amagency in Milan in 2020 and leads it as CEO. She was previously business development manager at The Blonde Salad and, for eight years, advertising sales manager at Grazia International within the Mondadori Group, where she looked after fashion, jewellery and accessories clients and coordinated the magazine’s international editions. She began her career in communications and marketing at Jeckerson. She holds a degree in Business Administration from Bocconi University and a master’s degree in Economics and Management of Cultural Heritage from the Università Cattolica del Sacro Cuore.
- [Marta Zei](https://amagency.eu/en/about-us/marta-zei/), Senior Talent Manager (marta.zei@amagency.eu): Marta has been a Senior Talent Manager at Amagency since 2022. She manages creators across their brand collaborations, career development and positioning, and coordinates digital campaigns and activations for clients. She graduated in Communication Sciences from the University of Siena, with an Erasmus exchange at Universidade Nova de Lisboa, and completed the master’s in Fashion Direction: Brand & Communication Management at Milano Fashion Institute. Highly professional, she has an in-depth knowledge of the market and of how influencer marketing works.
- [Debora Marsico](https://amagency.eu/en/about-us/debora-marsico/), Senior Influencer Campaign Manager (debora.marsico@amagency.eu): Debora has been a Senior Influencer Campaign Manager at Amagency since 2022. She develops and runs influencer marketing campaigns for clients at every stage, from strategy and talent selection to activations and performance analysis, and personally manages some of the talent. She was previously social media manager and marketing specialist at Primadonna S.p.A. She holds a master’s degree in Marketing from the University of Bari. Dynamic and results-driven, she brings strong problem-solving skills and a mature, professional approach.
- [Stefania Lemma](https://amagency.eu/en/about-us/stefania-lemma/), Campaign & Talent Manager (stefania.lemma@amagency.eu): Stefania has been Campaign & Talent Manager at Amagency since 2024. She looks after talent on the roster, managing their positioning and brand collaborations, and runs influencer marketing campaigns from creator selection through to results reporting. She has a PR background, having worked as PR assistant in CHANEL’s celebrity team (watches and fine jewellery) and PR & press officer at GRIT PR Milano. She trained in Fashion Styling at the Istituto Europeo di Design. She brings professionalism and integrity to her relationships with clients and talent, who rely on her as a trusted point of contact.
- [Rebecca Caniatti](https://amagency.eu/en/about-us/rebecca-caniatti/), Talent Manager (rebecca.caniatti@amagency.eu): Rebecca has been a Talent Manager at Amagency since 2025. She looks after a portfolio of beauty, fashion and lifestyle creators, managing their schedules and positioning, and coordinates brand campaigns from closing the deal to checking content. She holds a master’s degree in Public and Corporate Communication, specialising in Communication and Marketing, from the University of Milan, including a period of study in Madrid. She thrives on new business and new opportunities, with a strong grasp of the market and a close eye on results and her talent’s growth.
- [Marzia Di Rosa](https://amagency.eu/en/about-us/marzia-di-rosa/), Senior Talent Manager (marzia.dirosa@amagency.eu): Marzia has been a Senior Talent Manager at Amagency since 2024. She looks after a portfolio of creators, managing their positioning and brand collaborations. She was previously a digital strategist at AFF Comunicazione, working on influencer marketing, celebrity endorsement and product placement projects, and a creative & communication specialist at Stefanel. She trained in Fashion Marketing & Communication at Polimoda. Her work stands out for its care, its attention to detail and its focus on relationships.
- [Virginia Burroni](https://amagency.eu/en/about-us/virginia-burroni/), Junior Influencer Campaign Manager (virginia.burroni@amagency.eu): Virginia joined Amagency’s Campaign team as a Junior Influencer Campaign Manager in 2026. She supports the management of influencer marketing campaigns for clients, helping to coordinate with brands on content, project progress and final results. She graduated in Corporate Communication and Public Relations from IULM University, where she is now studying for a master’s in Marketing, Consumption and Communication. Her approach is constructive, organised and consistent.
- [Giulia Secci](https://amagency.eu/en/about-us/giulia-secci/), Junior Talent Manager (giulia.secci@amagency.eu): Giulia joined Amagency’s Talent Management team in 2026 as a Junior Talent Manager. She supports the management of creators’ schedules and positioning, content checks and the day-to-day coordination of brand collaborations. Before Amagency she completed internships at Hermès, as a front-of-house host, and in customer service at Veralab. She holds a master’s in Fashion & Luxury Brand Management from Istituto Marangoni and a degree in Economics and Business Management from the Università Cattolica del Sacro Cuore. Her approach is people-focused, built on teamwork and growth.
- [Anastasia Savino](https://amagency.eu/en/about-us/anastasia-savino/), Junior Talent Manager (anastasia.savino@amagency.eu): Anastasia joined Amagency’s Talent Management team as a Junior Talent Manager in 2026. She helps manage creators’ schedules and positioning, checks content and supports the day-to-day coordination of campaigns. She was previously a brand manager assistant at Coty, working on Burberry, Gucci Beauty and Kylie Cosmetics. She holds a master’s degree in Communication from the Università Cattolica del Sacro Cuore. Her approach is dynamic and hands-on.
- [Jessica Miglioli](https://amagency.eu/en/about-us/jessica-miglioli/), Administration & Accounts (amministrazione@amagency.eu): Jessica Miglioli has looked after Amagency’s administration, accounting and finance since 2023. She has more than ten years’ experience as an accountant and administrator at Italian and Swiss companies, including Delvitech and the fiduciary firm Gescam. She holds a degree in Economics and a Swiss cantonal diploma in accounting.
- [Camilla Goretti](https://amagency.eu/en/about-us/camilla-goretti/), Legal Specialist (camilla.goretti@amagency.eu): Camilla Goretti joined Amagency’s in-house legal team as a legal specialist in 2026. She previously interned in the legal department at Eagle Pictures, working on contracts for audiovisual productions, film distribution and rights management. She graduated in Law from the Università Cattolica del Sacro Cuore, with an exchange semester at Universidad Carlos III de Madrid and a summer school at the London School of Economics.
